“Wakanda’s changed things forever. Now nothing seems impossible.
How will you share your brilliance with the world?”
-Riri Williams

In the spirit of imagining fearlessly, where nothing is impossible, Target tells the impactful story, in partnership with Marvel and LEGO, of two inspired characters, Marvel’s Riri Williams and young emerging inventor, Emery and their journey of discovery, imagination and possibilities.

-Film Premiere Trailer | Target x Marvel x LEGO (Gold Clio Award Winner)
-Store & Digital + Augmented Reality Experience
-Community Screenings in US cinemas
-”Purple Carpet” Opening night Premiere activations

Agency: Target Creative, Colle McVoy
Client: Target
CCO: Todd Waterbury
VP Creative: Scott Swartz
Sr.Creative Director: Beth Lowry
Creative Team: Kyle Gustafson, Timbra Dye, Aaron Muther, Karl Wahoske, Bobby Rogers, Alexis Perry, Thomas Newman, Josh Lane, Ted Halbur, Barth Ward, Tessa Warren, Kelly Jo Abdo, Leslie Bazal, Morvarid Jaberian, Glen Faught, Joe Mechtenberg, Megan Sigelman, Davinia Roberts, Joy Houska, Cherri Macht, Ryan Brown, Rashmi Gupta, Ellina Stein
Brand Partnerships: Morgan Kennedy, Stephanie Schwartz

Director: Malik Vitthal
Production Company: The Corner Shop
DP: Damian Acevedo
Production Designer: Natasha Gerasimova
Wardrobe Stylist: Monique Bean
Talent: Dominique Thorn (Riri Williams), Ka’Miyah Danielle B (Emery), Tatiana E (Friend), Kyrie M (Friend), Mike Whaley (Emery’s Dad)