In celebration of Taylor Swift’s Eras Concert Tour Cinema Premiere and the launch of Taylor’s 1989 (Taylor’s Version) Exclusive Tangerine Vinyl at Target, we created 2 bespoke cinema spots and store experience to celebrate this iconic cultural moment. When Taylor posted our cinema spot on her Instagram social feed to her 276M fans, it was truly “Sweeter than Fiction.”

-Eras Tour Cinema Spots
-Social
-Store Experience

Agency: Target Creative
CCO: Todd Waterbury
VP Creative: Scott Swartz
Sr Creative Director: Beth Lowry
ACD: Kristin Schroeder, Kelly Miller
Writer: Danielle Dweck
Sr. AD: Kelsey Ciatti-Miller, Mycha Bueche, Jenna Larson, Ka Vang, Stephanie Butler
Sr. Video AD: Josh Thacker
Creative Producer: Kristin Schaack, Nora Kadoo
Engagement Manager: Lindsey Doyle
Project Manager: Jess Martin