Cushnie, LoveShackFancy, Lisa Marie Fernandez x Target | Design Collaboration

This spring, Target partners with three beloved, independent female designers. Forces in fashion, they’re known for their beautiful, covetable and one-of-a-kind dresses. Target eagerly steps out with this first Designer Dress Collection this season and invites everyone to explore & be inspired by a collection of dresses designed for all.

-Brand & Identity, Packaging
-Campaign
-Store Experience
-Site Experience & Look Book

Agency: Mythology, Knock
Client: Target
CCO: Todd Waterbury
Sr Creative Director: Beth Lowry
ACD: Andrea Hyde
Designer: Anthony Lane
Creative Collaborations: Holly Cline, Eungie Cha, Gigi Guerra
Production Designer: Helena Schraff
Creative Producer: Stephanie Burns

Cushnie, LoveShackFancy, Lisa Marie Fernandez x Target | Campaign TV Spot :15

Cushnie x Target | Campaign TV Spot :15

Lisa Marie Fernandez x Target | Campaign TV Spot :15

LoveShackFancy x Target | Campaign TV Spot :15

Cushnie, LoveShackFancy, Lisa Marie Fernandez x Target | Identity & Packaging

Cushnie, LoveShackFancy, Lisa Marie Fernandez x Target |
PR Announcement

Cushnie, LoveShackFancy, Lisa Marie Fernandez x Target | Look Book

Cushnie, LoveShackFancy, Lisa Marie Fernandez x Target |
Digital Experience

Cushnie, LoveShackFancy, Lisa Marie Fernandez x Target| Store Experience

Cushnie, LoveShackFancy, Lisa Marie Fernandez x Target| OOH

Cushnie, LoveShackFancy, Lisa Marie Fernandez x Target| OOH

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Sergio Hudson, Kika Vargas, La Ligne x Target